Strategien zur Verkehrsverlagerung - Intermodale Konzepte in der Handelslogistik

  • Pia Hackenberg

Student thesis: Master's Thesis

Abstract

Freight transport in Europe is still predominantly carried out by road, with a significant impact on the climate and the environment. At 56.16 billion tonne-kilometres, road transport with domestic and foreign vehicles accounts for 61.98% of total transport performance in Austria. Given the goals of the European Green Deal, which aims to reduce emissions by 90 per cent by 2050, the shift to more environmentally friendly modes of transport such as rail is of central importance. This paper is divided into a theoretical and an empirical part. First, the theoretical part analyses in detail the different transport concepts of road, rail and combined transport as well as their advantages and disadvantages. Then the basics of benchmarking were explained, a method that enables companies to improve their own processes by comparing them with the best practices of other companies. In the empirical part of the thesis, case studies were conducted with the companies dm drogerie markt GmbH and HOFER KG. These case studies were based on guided interviews with experts from the respective companies and their transport service providers, which were analysed using the Mayring method. The aim of the study was to gain practical insights into the challenges and success factors involved in implementing intermodal transport. Based on this, recommendations for action for the successful implementation of intermodal transport in retail companies were developed. It is shown that modal shift not only makes ecological sense, but can also be economically advantageous if it is strategically planned and implemented. The combination of road and rail in intermodal transport makes optimum use of the strengths of both modes of transport and can make a significant contribution to reducing CO2 emissions. For a successful implementation of intermodal transport, companies are recommended to carry out a comprehensive analysis of products and suppliers and to make a strategic selection of transport service companies that fit the corporate strategy. It is recommended to actively pursue stakeholder and change management and to ensure continuous improvements through regular re-evaluations. In addition, companies should promote exchange with companies within and across sectors and look for partners for two-way transport on the rail route in order to maximise the capacity utilisation and cost-effectiveness of intermodal transport and at the same time efficiently develop new routes.
Date of Award2024
Original languageGerman (Austria)
SupervisorLisa-Maria Putz-Egger (Supervisor)

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