Standortwahl in der deutschen Automobillogistik im Spannungsfeld von CO2-Regulierungen, digitalem Produktpass und Marktpotentialen. Eine strategische Analyse am Beispiel Hödlmayr Logistcs GmbH.

Abstract

This thesis examines how regulatory measures—specifically the tightened CO₂ emission standards and the implementation of the Digital Product Passport (DPP)—influence the strategic alignment of logistics companies within the German automotive industry. In addition, it analyzes the market potential of Germany as a destination for expansion and explores the service requirements that automotive manufacturers place on logistics providers. The study is based on the observation that Germany is Europe’s largest producer of passenger vehicles, making it an attractive target market for logistics companies such as Hödlmayr. At the same time, the industry is undergoing profound regulatory and technological changes. CO₂ regulations necessitate investments in alternative drive technologies such as electric trucks (e-trucks), which— due to limitations in range, charging infrastructure, and high acquisition costs—are currently viable only for short-distance shuttle operations. The DPP will soon require all supply chain stakeholders, including logistics companies, to ensure greater transparency regarding sustainability and product life cycles. In this context, the study identifies significant organizational and technical challenges, but also strategic opportunities for positioning as a sustainable logistics partner. By analyzing the new and used vehicle markets as well as import and export volumes, the thesis quantifies Germany's market potential. Regions with high vehicle production, such as Munich and Leipzig, show particularly high transport volumes. Based on an evaluation of existing Hödlmayr locations, the study recommends targeted investments in densely populated urban areas with high throughput potential. Furthermore, it outlines the wide range of services demanded by OEMs—such as cleaning, repair, and battery handling—and evaluates Hödlmayr’s positioning relative to competitors like BLG and Mosolf. The thesis concludes that regulatory requirements will establish new industry standards in the medium to long term. Companies that invest early in low-emission technologies and digital transparency will gain a competitive advantage. For Hödlmayr, this presents a concrete opportunity to establish a long-term, sustainable presence in the German automotive logistics market.

Date of Award	2025
Original language	German (Austria)
Supervisor	Herbert Jodlbauer (Supervisor)