Entwicklung einer Bewertungsmatrix zur ganzheitlichen Bewertung nachhaltiger Produktverpackungen im B2B-Ersatzteilversand

Abstract

Packaging plays a crucial role for companies in B2B spare parts distribution, especially for ReformWerke Bauer & Co GmbH. Organisations are faced with the challenge of finding a packaging solution that meets technical requirements such as comprehensive protection and a positive brand experience, while also taking into account the growing problem of packaging waste. In light of society's increasing environmental awareness and changing customer demands, it is crucial to evaluate packaging not only according to traditional criteria such as price and aesthetics, but also according to ecological, economic and social aspects. For this reason, it is essential to identify the specific requirements of logistics for product packaging in B2B spare parts shipping and to demonstrate the advantages of sustainable packaging solutions. The creation of an evaluation matrix enables the company to assess packaging alternatives based on ecological, economic and social criteria and to identify potential opportunities and risks. This enables Reform-Werke and other companies to pursue a balanced approach that harmonises sustainability and economic efficiency. This paper is divided into four main sections: The first part of the thesis provides an introduction to the packaging topic by explaining basic terms and outlining the challenges in spare parts shipping. The second section provides a detailed definition of the concept of sustainability, including the threepillar model. Sustainable packaging alternatives for B2B spare parts shipping and their ecological, economic and social benefits are also discussed. The first two chapters are methodically based on literature research and interpretation. The third part of this thesis summarises the findings from the first two sections. An evaluation matrix is developed to support companies in selecting the optimal packaging. In the fourth section, the matrix is applied to Reform-Werke using a real-case study. The central result of this work is the evaluation matrix for assessing sustainable packaging alternatives. Specific ecological, economic and social criteria were defined and substantiated for the evaluation, enabling a holistic assessment. The matrix is used at Reform-Werke to demonstrate its use in practice. The selection of the packaging solutions to be assessed and the weighting of the criteria is carried out in consultation with the purchasing, warehouse logistics and dispatch departments. The materials tested in the study were cardboard box, LDPE bags, biodegradable plastic bags and wooden boxes. The result of the matrix shows an almost equal distribution of points for cardboard box, LDPE bags and biodegradable plastic bags. The wooden box is in last place by a clear margin. Nevertheless, the carton with the highest overall score proves to be the optimum packaging solution for Reform-Werke. It is followed by biodegradable plastic bags, which can be used specifically for packaging screws and nuts. Concrete, practical recommendations for action can be derived from these findings in order to make the packaging process more sustainable in general.

Date of Award	2024
Original language	German (Austria)
Supervisor	Manuela Brandner (Supervisor)