Einsatz von strategischem Warengruppenmanagement in der metallverarbeitenden Industrie zur Optimierung von Kosten und Steigerung der Wettbewerbsfähigkeit

Abstract

This thesis examines the role of strategic category management within the metal processing industry as a key instrument for reducing procurement costs and strengthening competitive advantage. It addresses the challenges of increasing complexity and inefficiency resulting from unstructured procurement processes, particularly in the area of indirect materials. The objective is to identify concrete approaches through which structured processes, clearly defined responsibilities, and digital support can achieve sustainable improvements. The guiding research question focuses on how strategic category management enhances efficiency and what factors determine successful implementation. The analysis is based on a comprehensive literature review and five qualitative expert interviews conducted at SKF Austria AG. Key theoretical foundations are drawn from the fields of strategic procurement, e-procurement, and change management. The empirical study utilized qualitative content analysis, providing deep insights into practical implementation experiences. The findings demonstrate that clearly assigned category responsibilities, standardized processes, and the use of digital tools such as SAP Ariba significantly improve procurement efficiency and cost transparency. At the same time, it becomes evident that technological systems alone are insufficient: successful implementation critically depends on accompanying change management initiatives, systematic user training, and active employee engagement. Without these elements, the potential of digital systems remains largely untapped. Overall, the study confirms that systematic category management, in combination with digital procurement solutions, can create substantial competitive advantages. Looking ahead, it is expected that the growing integration of cloud-based platforms, the application of artificial intelligence in spend analysis, and the increasing interconnectedness of supply chains will further reinforce the strategic role of procurement within organizations.

Date of Award	2025
Original language	German (Austria)
Supervisor	Roland Braune (Supervisor)