Der Einsatz von Transportvisibility Softwarelösungen zur Erhöhung der Transparenz in der letzten Meile von Handelsunternehmen am Beispiel der dm drogerie markt GmbH

Abstract

The increasing complexity of global supply chains and the growing consumer expectations for fast and reliable deliveries have significantly increased the importance of transport visibility in modern logistics. The last mile of the supply chain represents one of the most costintensive and critical phases for retail companies. Challenges such as inefficient route planning, rising costs, and lack of transparency adversely affect efficiency and customer satisfaction. This thesis examines the implementation of transport visibility tools and their impact on efficiency and transparency in the last mile, using the example of dm drogerie markt GmbH (hereinafter mentioned as dm). The bachelor thesis is divided into five chapters. Following the introduction, which outlines the research question and the relevance of the topic, theoretical foundations are presented in chapters two and three. Chapter two states the definition, addresses the significance, and current developments in transport visibility, as well as a selection of currently available technological solutions and their advantages and disadvantages. Chapter three focuses on the challenges and trends of the last mile in retail. The fourth chapter presents a case study at dm drogerie markt, analyzing the application of a transport visibility tool. The methodology comprises a combination of literature review, six expert interviews, and a practical use case to validate the theoretical findings and derive concrete recommendations for action. Finally, the results are summarized, and strategic recommendations for the implementation of such tools are provided. The study revealed that the use of transport visibility tools in the last mile can lead to a significant improvement in supply chain transparency and efficiency. Through real-time monitoring and tracking of deliveries, companies were able to proactively respond to deviations, shorten transit times, and strengthen customer retention and satisfaction. In particular, the integration of technologies such as radio frequency identification (RFID) and Global Positioning System (GPS) proved beneficial for optimizing route planning and reducing delivery times. Based on these results, specific recommendations were developed for the selection and implementation of transport visibility tools in retail companies, including consideration of compatibility with existing systems, staff training, and continuous monitoring and adaptation of the solutions. Through comprehensive analysis and a practical case study, this thesis offers valuable insights and practical guidelines for companies aiming to optimize their logistics processes through the use of transport visibility tools.

Date of Award	2024
Original language	German (Austria)
Supervisor	Patrick Aichinger (Supervisor)