Analyse von filiallogistischen Prozesszeiten mit Fokus auf den Einsatz von Tray-Platzierungen und Mehrfach-Facings am Beispiel der dm drogerie markt GmbH

Abstract

Efficient processes form the basis for a functioning company. The dm drogerie markt GmbH company has a large number of different processes. There are four core processes in the area of store logistics: ordering, goods receipt and inspection, defect management and goods clearance. Current surveys and the exact process times of these core store logistics processes form the basic building block for dm to be able to carry out simulations and evaluations. This work deals with the survey of these process times and pays special attention to tray placements and multiple facings. The aim is to identify changes in store logistics process times over the last ten years and to investigate the potential effects of tray placements and multiple facings on process times. The first two chapters deal with the theoretical background, which will be used later in chapter 4. Specifically, the first chapter deals with the definition of core processes in store logistics and the methods used to record these processes. The second chapter focuses on tray placements and multiple facings. The potential, challenges and areas of application of both forms of presentation are examined in more detail. In the practical chapter of this work, the theoretical aspects from the first two chapters are taken up again and linked with practice. The four core processes in the dm stores were surveyed using different survey methods. This was followed by an evaluation of the surveyed process times and a comparison with the data from the last survey in 2015. Here, too, the focus was once again on tray placements and multiple facings and their effects on process times. After comparing the current results with the results from the 2015 survey, significant changes were observed, particularly in the ordering process. The ordering process will only take around 12 minutes in 2025, which corresponds to a reduction of 76% compared to 2015. It was also found that certain process times could be reduced by using tray placements and multiple facings. In the case of tray placement, the “pet food” area in particular stood out, where around 39% of the clearing time (including tearing time) could be saved. It is also noticeable that tray placement does not result in savings in all layout areas, but takes around 22% longer compared to individual item clearing due to the additional tearing time, especially in the area of milk alternatives. There is therefore still potential for optimization when opening the tray packaging, which could save even more time. The increased use of multiple facings led to the conclusion that, above all, the time and effort required for defect removal can be reduced by using multiple facings. At the same time, there is also more space in the store warehouse, which can be used more efficiently for other purposes. In addition to the positive developments in the ordering process, the times for the other three core processes (goods receiving, order picking and goods clearance) have remained more or less the same over the last ten years. However, it is essential that tray placement and multiple facings are used correctly, as this is the only way not only to save time but also to generate other potential through tray placement and multiple facings.

Date of Award	2025
Original language	German (Austria)
Supervisor	Mátyás Gritsch (Supervisor)