| Translated title of the contribution | The Effectiveness of Football Sponsoring |
|---|---|
| Original language | German |
| Publication status | Published - 1982 |
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Zur Werbewirksamkeit des Fußballsponsoring: Ein empirischer Beitrag zur psychologischen Werbewirkungsforschung
- Jörg Kraigher-Krainer
Research output: Types of Theses › Doctoral Thesis