Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand

Wolfgang Jonas Weitzl; Clemens Hutzinger

Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand

Wolfgang Jonas Weitzl
, Clemens Hutzinger

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English (American)
Title of host publication	Proceedings of the 2023 AMA Winter Academic Conference
Subtitle of host publication	Marketing During Times of Change
Editors	Nita Umashankar, Monika Lisjak
Place of Publication	Nashville, TN
Publisher	American Marketing Association
Pages	599
Number of pages	1
Volume	34
ISBN (Electronic)	978-0-87757-015-8
ISBN (Print)	978-0-87757-015-8
Publication status	Published - 2023
Event	2023 AMA Winter Academic Conference - Nashville, United States Duration: 9 Feb 2023 → 12 Feb 2023

Conference

Conference	2023 AMA Winter Academic Conference
Country/Territory	United States
Period	09.02.2023 → 12.02.2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Cite this

@inproceedings{519e24a2d9cc4d1098d2b393596c4a43,

title = "Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand",

keywords = "Consumer-brand identification, Brand shame, Service failure, Favorite brand, Brand, Brand management, Loyalty, Relationship marketing, Anger, Dissatisfaction, Revenge, Retaliation, NWOM, Negative word-of-mouth",

author = "Weitzl, \{Wolfgang Jonas\} and Clemens Hutzinger",

year = "2023",

language = "Englisch (Amerika)",

isbn = "978-0-87757-015-8",

volume = "34",

pages = "599",

editor = "Nita Umashankar and Monika Lisjak",

booktitle = "Proceedings of the 2023 AMA Winter Academic Conference",

publisher = "American Marketing Association",

address = "USA/Vereinigte Staaten",

note = "2023 AMA Winter Academic Conference ; Conference date: 09-02-2023 Through 12-02-2023",

}

Weitzl, WJ & Hutzinger, C 2023, Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand. in N Umashankar & M Lisjak (eds), Proceedings of the 2023 AMA Winter Academic Conference: Marketing During Times of Change. vol. 34, American Marketing Association, Nashville, TN, pp. 599, 2023 AMA Winter Academic Conference, Tennessee, United States, 09.02.2023.

Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand. / Weitzl, Wolfgang Jonas; Hutzinger, Clemens.
Proceedings of the 2023 AMA Winter Academic Conference: Marketing During Times of Change. ed. / Nita Umashankar; Monika Lisjak. Vol. 34 Nashville, TN: American Marketing Association, 2023. p. 599.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand

AU - Weitzl, Wolfgang Jonas

AU - Hutzinger, Clemens

PY - 2023

Y1 - 2023

KW - Consumer-brand identification

KW - Brand shame

KW - Service failure

KW - Favorite brand

KW - Brand

KW - Brand management

KW - Loyalty

KW - Relationship marketing

KW - Anger

KW - Dissatisfaction

KW - Revenge

KW - Retaliation

KW - NWOM

KW - Negative word-of-mouth

M3 - Konferenzbeitrag

SN - 978-0-87757-015-8

VL - 34

SP - 599

BT - Proceedings of the 2023 AMA Winter Academic Conference

A2 - Umashankar, Nita

A2 - Lisjak, Monika

PB - American Marketing Association

CY - Nashville, TN

T2 - 2023 AMA Winter Academic Conference

Y2 - 9 February 2023 through 12 February 2023

ER -