Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand

Wolfgang Jonas Weitzl, Clemens Hutzinger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish (American)
Title of host publicationProceedings of the 2023 AMA Winter Academic Conference
Subtitle of host publicationMarketing During Times of Change
EditorsNita Umashankar, Monika Lisjak
Place of PublicationNashville, TN
PublisherAmerican Marketing Association
Number of pages1
ISBN (Electronic)978-0-87757-015-8
ISBN (Print)978-0-87757-015-8
Publication statusPublished - 2023
Event2023 AMA Winter Academic Conference - Nashville, United States
Duration: 9 Feb 202312 Feb 2023


Conference2023 AMA Winter Academic Conference
Country/TerritoryUnited States

Cite this