@inproceedings{0617e0c4c144425ba9491079ecf95a4a,
title = "Who Wants to Use an Augmented Reality Shopping Assistant Application?",
abstract = "Brick-and-mortar retailers need to stay competitive to the convenience provided by online channels. Technologies, such as personalized shopping assistants on smartphones can empower customers in-store towards a similar experience as in an online scenario. For instance, an augmented reality shopping assistance application with explainable recommendations (XARSAA) can mimic the behavior of recommender systems in personalizing offers to consumers in physical shops. However, before deploying such technologies, it is essential that retailers get to know the demographics of their customer base. Existing literature rarely addresses the influence of customers demographics towards XARSAA technologies. Therefore, we follow a design science approach, and develop an instantiation of a XARSAA artifact, which is artificially evaluated through a controlled online user experiment with 315 participants. Results illustrate multiple demographics which influence customers attitude towards an augmented reality shopping assistant application in brick-and-mortar stores. Additionally, we provide insights into the design of such technology to guide researchers in its implementation.",
keywords = "Digital Shopping Assistant, Recommender systems, Explainable Artificial Intelligence, Retail Sales, Digital Retail, Brick-and-mortar stores",
author = "Daniel Mora and Robert Zimmermann and Douglas Cirqueira and Marija Bezbradica and Markus Helfert and Andreas Auinger and Dirk Werth",
note = "Publisher Copyright: Copyright {\textcopyright} 2020 by SCITEPRESS-Science and Technology Publications, Lda. All rights reserved.; 4th International Conference on Computer-Human Interaction Research and Applications, CHIRA 2020 ; Conference date: 05-11-2020 Through 06-11-2020",
year = "2020",
month = nov,
day = "5",
doi = "10.5220/0010214503090318",
language = "English",
volume = "4",
series = "CHIRA 2020 - Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications",
publisher = "SciTePress",
pages = "309--318",
editor = "Andreas Holzinger and Silva, {Hugo Placido} and Markus Helfert and Larry Constantine",
booktitle = "CHIRA 2020 - Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications",
edition = "1",
}