Where does Toulmin’s theory of argumentation reside in the brain? The neural mechanisms underlying trustworthiness in online-buying

Marc Linzmajer, Marco Hubert, René Riedl, Peter Kenning

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 41st Annual European Marketing Academy Conference (EMAC)
Publication statusPublished - 2012
Event41st EMAC Annual Conference 2012 - Lisbon, Portugal
Duration: 23 May 201226 May 2012

Conference

Conference41st EMAC Annual Conference 2012
CountryPortugal
CityLisbon
Period23.05.201226.05.2012

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