@inproceedings{7c76fba3baf1433bbbed6b1ccc1fbbec,
title = "Where does Toulmin{\textquoteright}s theory of argumentation reside in the brain? The neural mechanisms underlying trustworthiness in online-buying",
author = "Marc Linzmajer and Marco Hubert and Ren{\'e} Riedl and Peter Kenning",
year = "2012",
language = "English",
booktitle = "Proceedings of the 41st Annual European Marketing Academy Conference (EMAC)",
note = "41st EMAC Annual Conference 2012 ; Conference date: 23-05-2012 Through 26-05-2012",
}