When public utilities Like to talk on Facebook

Research output: Contribution to journalArticlepeer-review


As the leading social media tool, Facebook is increasingly becoming an important channel for two-sided stakeholder communication in the energy sector. Even though public utilities more and more all relying on such virtual communication, little is known regarding the communication-related factors and their interdependencies. This study aims to reduce this research gap by analysing correlations between a public utility’s specifications, communication interactivity, the resources spent and the outcome of the Facebook conversation. In 2016, an online questionnaire was sent to German, Austrian and Swiss utility companies. The empirical data of the 139 utilities that responded fully support relationships between the communication interactivity and the invested resources as well as the outcomes of a communication. In this way, the results provide new insights for scholars and practitioners into the Facebook conversations of public entities.
Translated title of the contributionDie Kommunikation öffentlicher Energieversorger auf Facebook
Original languageEnglish
Pages (from-to)311-319
JournalZeitschrift für Energiewirtschaft
Issue number4
Publication statusPublished - Dec 2017


Dive into the research topics of 'When public utilities Like to talk on Facebook'. Together they form a unique fingerprint.

Cite this