When Online Service Recovery Actions Backfire

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2017 AMA Winter Academic Conference
Publisher	American Marketing Association
Publication status	Published - 2017
Externally published	Yes
Event	2017 AMA Winter Marketing Educators Conference - Orlando, United States Duration: 17 Feb 2017 → 19 Feb 2017

Conference	2017 AMA Winter Marketing Educators Conference
Country/Territory	United States
City	Orlando
Period	17.02.2017 → 19.02.2017

When Online Service Recovery Actions Backfire
Weitzl, W. J. (Speaker) & Einwiller, S. (Speaker)
17 Feb 2017 → 19 Feb 2017
Activity: Talk or presentation › Oral presentation

Cite this

@inproceedings{055964c2f6ad4dad957b546369bd93ac,

title = "When Online Service Recovery Actions Backfire",

author = "Weitzl, \{Wolfgang Jonas\} and Sabine Einwiller",

year = "2017",

language = "English",

booktitle = "Proceedings of the 2017 AMA Winter Academic Conference",

publisher = "American Marketing Association",

address = "United States",

note = "2017 AMA Winter Marketing Educators Conference ; Conference date: 17-02-2017 Through 19-02-2017",

}