When Online Service Recovery Actions Backfire

Wolfgang Jonas Weitzl, Sabine Einwiller

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2017 AMA Winter Academic Conference
PublisherAmerican Marketing Association
Publication statusPublished - 2017
Externally publishedYes
Event2017 AMA Winter Marketing Educators Conference - Orlando, United States
Duration: 17 Feb 201719 Feb 2017


Conference2017 AMA Winter Marketing Educators Conference
Country/TerritoryUnited States

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