When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews

Wolfgang Weitzl, Elisabeth Wolfsteiner, Sabine Einwiller, Udo Wagner

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Medicine & Life Sciences