When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge

Wolfgang Jonas Weitzl
, Clemens Hutzinger
, Pascal B. Güntürkün
, Sabine Einwiller

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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When consumer love strikes back: The effects of online complaint handling and relationship strength on customer revenge
Weitzl, W. J. (Speaker), Hutzinger, C. (Speaker), Güntürkün, P. B. (Speaker) & Einwiller, S. (Speaker)
18 Jun 2018
Activity: Talk or presentation › Oral presentation