When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 10th AMA SERVSIG Conference
Publisher	American Marketing Association
Publication status	Published - 2018
Externally published	Yes
Event	10th SERVSIG Conference 2018 - Paris, France Duration: 14 Jun 2018 → 16 Jun 2018

When consumer love strikes back: The effects of online complaint handling and relationship strength on customer revenge
Weitzl, W. J. (Speaker), Hutzinger, C. (Speaker), Güntürkün, P. B. (Speaker) & Einwiller, S. (Speaker)
18 Jun 2018
Activity: Talk or presentation › Oral presentation

Cite this

@inproceedings{e2acf26cba924afca8f1f354b9767a37,

title = "When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge",

author = "Weitzl, \{Wolfgang Jonas\} and Clemens Hutzinger and G{\"u}nt{\"u}rk{\"u}n, \{Pascal B.\} and Sabine Einwiller",

year = "2018",

language = "English",

booktitle = "Proceedings of the 10th AMA SERVSIG Conference",

publisher = "American Marketing Association",

address = "United States",

note = "10th SERVSIG Conference 2018 ; Conference date: 14-06-2018 Through 16-06-2018",

}

When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. / Weitzl, Wolfgang Jonas; Hutzinger, Clemens; Güntürkün, Pascal B. et al.
Proceedings of the 10th AMA SERVSIG Conference. American Marketing Association, 2018.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge

AU - Weitzl, Wolfgang Jonas

AU - Hutzinger, Clemens

AU - Güntürkün, Pascal B.

AU - Einwiller, Sabine

PY - 2018

Y1 - 2018

M3 - Conference contribution

BT - Proceedings of the 10th AMA SERVSIG Conference

PB - American Marketing Association

T2 - 10th SERVSIG Conference 2018

Y2 - 14 June 2018 through 16 June 2018

ER -