What does it take? – Optimizing Visitor Experience at B2B Trade Fairs

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - 2024
Event	EMAC 2024: 53rd Annual Conference of the European Marketing Academy - Bucharest, Romania Duration: 28 May 2024 → 31 May 2024 https://emac2024.org/

Cite this

@conference{02db0866b36c48c188cc86a70ce93071,

title = "What does it take? – Optimizing Visitor Experience at B2B Trade Fairs",

author = "Christopher Korntner-Kanitz and Olivia B{\"u}sser and Michael Schade",

year = "2024",

language = "English",

note = "EMAC 2024 : 53rd Annual Conference of the European Marketing Academy ; Conference date: 28-05-2024 Through 31-05-2024",

url = "https://emac2024.org/",

}