"We're sorry!" Effects of Online Complaint Handling on Observers' Attitudes

Wolfgang Jonas Weitzl, Elisabeth Wolfsteiner, Clemens Hutzinger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 Global Marketing Conference
Place of PublicationHong Kong
PublisherGlobal Alliance of Marketing & Management Associations
Publication statusPublished - 2016
Externally publishedYes
Event2016 Global Marketing Conference (GMC) - Hong Kong, China
Duration: 21 Jul 201624 Jul 2016


Conference2016 Global Marketing Conference (GMC)
CityHong Kong

Cite this