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Wahrnehmungsoptimierte Gestaltung von Tabellen in der Finanzberichterstattung mittels Eye Tracking
Translated title of the contribution
:
Perception optimized design of tables in business reports with eye tracking
Lisa Perkhofer
Research Center Steyr
Accounting, Controlling and Financial Management
Research output
:
Types of Theses
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Master's Thesis / Diploma Thesis
Overview
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Keyphrases
Eye Tracking
100%
Information Perception
100%
Design Optimization
100%
Business Report
100%
Decision Maker
33%
Fixation Duration
33%
Design Guidelines
33%
Human Perception
33%
Subjective Evaluation
33%
Saccades
33%
Error Rate
33%
Black Box
33%
Financial Reporting
33%
Specific Information
33%
Information Design
33%
Objective Dimensions
33%
Knowledge-driven
33%
Comprehensive Methodology
33%
Error-free
33%
Right Time
33%
Cognitive Task
33%
Modern Methods
33%
Empirically Based
33%
Information Efficiency
33%
Conjoint Analysis
33%
Design Alternatives
33%
Eye-tracking Experiment
33%
Subjective Dimension
33%
Presentation Design
33%
Free Information
33%
Computer Science
Decision Maker
100%
Design Guideline
100%
Human Perception
100%
Financial Reporting
100%
Objective Dimension
100%
Subjective Dimension
100%
Design Information
100%
Fixation Duration
100%
Design Alternative
100%
Subjective Assessment
100%