| Translated title of the contribution | Perceived Risk as the Cognitive Antecedent of Involvement |
|---|---|
| Original language | German |
| Number of pages | 50 |
| Publication status | Published - 2005 |
Wahrgenommenes Risiko als das kognitive Antezedens des Involvementkonstruktes
Jörg Kraigher-Krainer, Hans-Peter Liebmann
Research output: Book/Report › Commissioned report