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Value-based Pricing in Austrian Medium-sized Companies
Robert Füreder
, Yannick Maier
, Adreana Yaramova
Research Center Steyr
Research output
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peer-review
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Keyphrases
Austrian
100%
Value-based Pricing
100%
Medium-sized Companies
100%
Medium Size
66%
Customer Satisfaction
66%
Willingness to Pay
33%
Austrian Companies
33%
Business Environment
33%
Customer Value
33%
Value-based Approach
33%
Customer Relationship
33%
Integrated Pricing
33%
Pricing Method
33%
Pricing Strategy
33%
Financial Success
33%
Financial Failure
33%
Historical Prices
33%
Products or Services
33%
Competitive Focus
33%
Pricing Approach
33%
Social Sciences
Medium-Sized Company
100%
Pricing
100%
Price
25%
Willingness-to-Pay
12%
Customer Relationship
12%
Growing Importance
12%
Economics, Econometrics and Finance
Pricing
100%
Price
28%
Business Environment
14%
Pricing Strategy
14%
Willingness to Pay
14%
Relationship Marketing
14%
Customer Value
14%