UTJECAJ VJERODOSTOJNOSTI PREPORUKA INFLUENCERA NA DRUŠTVENIM MREŽAMA NA PONAŠANJE POTROŠAČA PREMA MARKAMA

Translated title of the contribution: The impact of credibility of influencers recommendations on social media on consumers behavior towards brands

Piotr Kwiatek, Radoslav Baltezarevic, Stavros Papakonstantinidis

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

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Keyphrases

Engineering

Social Sciences

Computer Science

Psychology