Using eye tracking to enhance information visualization quality

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Abstract

There exists a bundle of visualization options for decision-making purposes, however, there is a lack of evaluation methods. Eye tracking is said to be a promising approach in this context, as it allows going beyond traditional task time and task accuracy measures. Eye tracking supports the data collection on the scanning behavior of the participant and therefore indicates which information is used as an input for decision-making processes. Understanding differences in sequen-tial strategies between various design alternatives and users with different backgrounds is valuable for improving designs and at the same time helps in maximizing decision-making outcome. Testing can take place in a laboratory, however, it can also be used in close to normal decision-making situations (e.g. on the computer screen in the decision-makers office, or on the shop floor of a production site).
Translated title of the contributionUsing eye tracking to enhance information visualization quality
Original languageGerman
Title of host publicationTagungsband zum 13. Geodatentag Steyr
Publication statusPublished - 2018
Event13. Geodatentag Steyr - Steyr, Austria
Duration: 15 May 201817 May 2018

Conference

Conference13. Geodatentag Steyr
CountryAustria
CitySteyr
Period15.05.201817.05.2018

Keywords

  • eye tracking
  • information visualization
  • cognitive load

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