Usage of Semantic Web in Austrian Regional Tourism Organizations

Christina Lohvynenko, Dietmar Nedbal

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Abstract

Tourism is one of the most important economic sectors in Austria. Given the high internationality degree of Austrian visitors, the websites of regional tourism organizations (RTOs) are an essential source of information. A state-of-the-art tourism website should include semantic markup for touristic topics so that search engines and other intelligent software applications can access and understand the presented data. This paper empirically studies the usage of Semantic Web formats, ontologies and topics relevant for tourism on the websites of all 137 Austrian RTOs. Results show that 59% of the RTOs use semantic markup. Most regions adhere to the recommendations of leading search engines utilizing ontologies such as Schema.org and the formats Microdata and JSON-LD. While most semantic markup incorporates basic information (e.g. navigation, addresses, corporate data), only few Austrian RTOs annotate touristic relevant topics that would contribute to unlock the full potential of the Semantic Web such as regional events, accommodations, blog posts, images or social media.
Original languageEnglish
Title of host publicationSemantic Systems. The Power of AI and Knowledge Graphs - 15th International Conference, SEMANTiCS 2019 Proceedings
EditorsMaribel Acosta, York Sure-Vetter, Philippe Cudré-Mauroux, Maria Maleshkova, Tassilo Pellegrini, Harald Sack
PublisherSpringer
Pages3-18
Number of pages16
ISBN (Print)978-3-030-33219-8
DOIs
Publication statusPublished - 2019
EventSEMANTiCS: International Conference on Semantic Systems - Karlsruhe, Germany
Duration: 9 Sep 201912 Sep 2019

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume11702 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

ConferenceSEMANTiCS: International Conference on Semantic Systems
Country/TerritoryGermany
CityKarlsruhe
Period09.09.201912.09.2019

Keywords

  • Semantic Web
  • Regional tourism organizations
  • Survey
  • Austria

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