Upgrading Marketing Planning Activities through Measuring Customer Lifetime Value

Tomislav Sudarevic, Ljubomir Pupovac, Andreas Zehetner

Research output: Contribution to journal › Article › peer-review

Cite this

@article{ff49253a17ec4093bf2d84a324fdf88a,

title = "Upgrading Marketing Planning Activities through Measuring Customer Lifetime Value",

author = "Tomislav Sudarevic and Ljubomir Pupovac and Andreas Zehetner",

year = "2011",

month = oct,

language = "English",

volume = "16",

pages = "53--61",

journal = "Strategic Management",

issn = "1821-3448",

number = "3",

}

TY - JOUR

T1 - Upgrading Marketing Planning Activities through Measuring Customer Lifetime Value

AU - Sudarevic, Tomislav

AU - Pupovac, Ljubomir

AU - Zehetner, Andreas

PY - 2011/10

Y1 - 2011/10

UR - http://scindeks.ceon.rs/article.aspx?artid=1821-34481103053S

M3 - Article

SN - 1821-3448

VL - 16

SP - 53

EP - 61

JO - Strategic Management

JF - Strategic Management

IS - 3

ER -