Upgrading Marketing Planning Activities through measuring Customer Lifetime Value

Tomislav Sudarevic; Ljubomir Pupovac; Andreas Zehetner

Upgrading Marketing Planning Activities through measuring Customer Lifetime Value

Tomislav Sudarevic, Ljubomir Pupovac, Andreas Zehetner

Research Center Steyr

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	Proceedings of 16th International Scientific Symposium SM 2011
Publisher	University of Novi Sad
Number of pages	8
ISBN (Print)	987-86-7233-286-5
Publication status	Published - 2012
Event	17th International Scientific Conference SM2012: Strategic Management and Decision Support Systems - Subotica-Palic, Serbia Duration: 20 Apr 2012 → 20 Apr 2012 http://www.ef.uns.ac.rs/sm2011/index-english.htm

Conference

Conference	17th International Scientific Conference SM2012: Strategic Management and Decision Support Systems
Country/Territory	Serbia
City	Subotica-Palic
Period	20.04.2012 → 20.04.2012
Internet address	http://www.ef.uns.ac.rs/sm2011/index-english.htm

Cite this

@inproceedings{5407c96703ae419086c0788e79a776a8,

title = "Upgrading Marketing Planning Activities through measuring Customer Lifetime Value",

author = "Tomislav Sudarevic and Ljubomir Pupovac and Andreas Zehetner",

year = "2012",

language = "English",

isbn = "987-86-7233-286-5",

booktitle = "Proceedings of 16th International Scientific Symposium SM 2011",

publisher = "University of Novi Sad",

address = "Serbia",

note = "17th International Scientific Conference SM2012: Strategic Management and Decision Support Systems ; Conference date: 20-04-2012 Through 20-04-2012",

url = "http://www.ef.uns.ac.rs/sm2011/index-english.htm",

}

TY - GEN

T1 - Upgrading Marketing Planning Activities through measuring Customer Lifetime Value

AU - Sudarevic, Tomislav

AU - Pupovac, Ljubomir

AU - Zehetner, Andreas

PY - 2012

Y1 - 2012

M3 - Conference contribution

SN - 987-86-7233-286-5

BT - Proceedings of 16th International Scientific Symposium SM 2011

PB - University of Novi Sad

T2 - 17th International Scientific Conference SM2012: Strategic Management and Decision Support Systems

Y2 - 20 April 2012 through 20 April 2012

ER -