Upgrading Marketing Planning Activities through measuring Customer Lifetime Value

Tomislav Sudarevic, Ljubomir Pupovac, Andreas Zehetner

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Original languageEnglish
Title of host publicationProceedings of 16th International Scientific Symposium SM 2011
PublisherUniversity of Novi Sad
Number of pages8
ISBN (Print)987-86-7233-286-5
Publication statusPublished - 2012
Event17th International Scientific Conference SM2012: Strategic Management and Decision Support Systems - Subotica-Palic, Serbia
Duration: 20 Apr 201220 Apr 2012
http://www.ef.uns.ac.rs/sm2011/index-english.htm

Conference

Conference17th International Scientific Conference SM2012: Strategic Management and Decision Support Systems
CountrySerbia
CitySubotica-Palic
Period20.04.201220.04.2012
Internet address

Cite this