Unusual advertising or the dawn of a traditional component of marketing communications?

Pavel Strach

Research output: Contribution to journalArticlepeer-review

Abstract

Masmedia are challenged by declining audiences to provide meaningful channels for Marketing communications. The role of addressing large audience seemed to be taken by both general and specialized social media.
Original languageEnglish
Pages (from-to)58-59
JournalMarketing Science & Inspiration
Volume9
Issue number4
Publication statusPublished - Dec 2014

Keywords

  • Advertising
  • marketing communications
  • TV
  • media

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