Unusual advertising or the dawn of a traditional component of marketing communications?

Pavel Strach

Unusual advertising or the dawn of a traditional component of marketing communications?

Pavel Strach

Research Center Steyr

Research output: Contribution to journal › Article › peer-review

Abstract

Masmedia are challenged by declining audiences to provide meaningful channels for Marketing communications. The role of addressing large audience seemed to be taken by both general and specialized social media.

Original language	English
Pages (from-to)	58-59
Journal	Marketing Science & Inspiration
Volume	9
Issue number	4
Publication status	Published - Dec 2014

Keywords

Advertising
marketing communications
TV
media

Cite this

@article{026e8e89909e4d53bc948c7be428056b,

title = "Unusual advertising or the dawn of a traditional component of marketing communications?",

abstract = "Masmedia are challenged by declining audiences to provide meaningful channels for Marketing communications. The role of addressing large audience seemed to be taken by both general and specialized social media.",

keywords = "Advertising, marketing communications, TV, media, Advertising, marketing communications, TV, media",

author = "Pavel Strach",

year = "2014",

month = dec,

language = "English",

volume = "9",

pages = "58--59",

journal = "Marketing Science & Inspiration",