Unternehmenserfolg durch marktorientierte Produktinnovationen

Translated title of the contribution: Contribution to company Success by Innovation

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionContribution to company Success by Innovation
Original languageGerman
Title of host publicationPraxisorientiertes Innovations- und Produktmanagement
PublisherGeorg Thieme Verlag KG Stuttgart
Publication statusPublished - 2008

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