| Translated title of the contribution | Contribution to company Success by Innovation |
|---|---|
| Original language | German |
| Title of host publication | Praxisorientiertes Innovations- und Produktmanagement |
| Publisher | Georg Thieme Verlag KG Stuttgart |
| Pages | 3-16 |
| Publication status | Published - 2008 |
Unternehmenserfolg durch marktorientierte Produktinnovationen
Research output: Chapter in Book/Report/Conference proceedings › Chapter