Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes

Robert Zniva, Wolfgang Jonas Weitzl, Julian Müller, Andrea Schneider

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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Types of Electronic Word-of-Mouth and their Impact on Consumer Attitudes
Zniva, R. (Speaker), Weitzl, W. J. (Speaker), Müller, J. (Speaker) & Schneider, A. (Speaker)
25 Jun 2020
Activity: Talk or presentation › Oral presentation