@inproceedings{30a94fe5e1014e32bb519ed1e38d7d32,
title = "Two shades of shame: The differentiating role of episodic shame and brand shame following service failures",
keywords = "Dissatisfaction, Anger, Shame, Negative word-of-mouth",
author = "Weitzl, {Wolfgang Jonas} and Milena Micesvki",
year = "2021",
language = "English",
volume = "32",
pages = "557--558",
editor = "Alan Malter and {Menzel Baker}, Stacey and Subin Im",
booktitle = "Proceedings of the 2021 AMA Winter Academic Conference",
publisher = "American Marketing Association",
address = "United States",
note = "2021 AMA Winter Marketing Educators Conference ; Conference date: 19-02-2021 Through 21-02-2021",
}