Trust me if you can – A first attempt to critically review obstacles and barriers to implementing AI applications in sales and B2B marketing in Austria

Laura Casati; Margarethe Überwimmer; Elisabeth Frankus

Trust me if you can – A first attempt to critically review obstacles and barriers to implementing AI applications in sales and B2B marketing in Austria

Laura Casati, Margarethe Überwimmer, Elisabeth Frankus

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Abstract

Are Austrian B2B companies ready to trust Artificial Intelligence (AI)? As the European Commission (EC) proposes a risk-based AI regulation, trustworthiness remains a sensitive topic to tap AI’s benefits. As ethical leadership in B2B technologies lacks systematic research, the paper analyzes current literature and both national and regional strategic papers. Findings are supported by in-depth interviews and focus groups involving AI experts, developers, and providers as well as public authorities with the objective to categorize AI applications by use cases. A Social Design Thinking Lab will then showcase AI applications exploring best practices for a successful implementation.

Original language	English
Title of host publication	GSSI
Publication status	Published - May 2022

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title = "Trust me if you can – A first attempt to critically review obstacles and barriers to implementing AI applications in sales and B2B marketing in Austria",

abstract = "Are Austrian B2B companies ready to trust Artificial Intelligence (AI)? As the European Commission (EC) proposes a risk-based AI regulation, trustworthiness remains a sensitive topic to tap AI{\textquoteright}s benefits. As ethical leadership in B2B technologies lacks systematic research, the paper analyzes current literature and both national and regional strategic papers. Findings are supported by in-depth interviews and focus groups involving AI experts, developers, and providers as well as public authorities with the objective to categorize AI applications by use cases. A Social Design Thinking Lab will then showcase AI applications exploring best practices for a successful implementation.",

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N2 - Are Austrian B2B companies ready to trust Artificial Intelligence (AI)? As the European Commission (EC) proposes a risk-based AI regulation, trustworthiness remains a sensitive topic to tap AI’s benefits. As ethical leadership in B2B technologies lacks systematic research, the paper analyzes current literature and both national and regional strategic papers. Findings are supported by in-depth interviews and focus groups involving AI experts, developers, and providers as well as public authorities with the objective to categorize AI applications by use cases. A Social Design Thinking Lab will then showcase AI applications exploring best practices for a successful implementation.

AB - Are Austrian B2B companies ready to trust Artificial Intelligence (AI)? As the European Commission (EC) proposes a risk-based AI regulation, trustworthiness remains a sensitive topic to tap AI’s benefits. As ethical leadership in B2B technologies lacks systematic research, the paper analyzes current literature and both national and regional strategic papers. Findings are supported by in-depth interviews and focus groups involving AI experts, developers, and providers as well as public authorities with the objective to categorize AI applications by use cases. A Social Design Thinking Lab will then showcase AI applications exploring best practices for a successful implementation.

M3 - Conference contribution

BT - GSSI

ER -

Trust me if you can – A first attempt to critically review obstacles and barriers to implementing AI applications in sales and B2B marketing in Austria

Abstract

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