Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence

Wolfgang Jonas Weitzl, Robert Zniva, Ardion Beldad

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence
Weitzl, W. J. (Speaker), Zniva, R. (Speaker) & Beldad, A. (Speaker)
30 Nov 2015 → 2 Dec 2015
Activity: Talk or presentation › Oral presentation