Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence

Wolfgang Jonas Weitzl, Robert Zniva, Ardion Beldad

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2015 ANZMAC Main Conference
PublisherAustralian and New Zealand Marketing Academy
Pages808-808
Number of pages1
Publication statusPublished - 2015
Externally publishedYes
EventANZMAC 2015 - Sydney, Australia
Duration: 30 Nov 20152 Dec 2015

Conference

ConferenceANZMAC 2015
CountryAustralia
CitySydney
Period30.11.201502.12.2015

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