Transformation of marketing and sales roles in B2B companies: Implications for higher education

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Education and new developments 2024
Subtitle of host publication	Proceedings of the 2024 END Conference
Place of Publication	Lisbon, Portugal
Publisher	World Institute for Advanced Research and Science (WIARS)
Pages	61-65
Volume	2
ISBN (Electronic)	2184-1489
ISBN (Print)	978-989-35728-0-1
Publication status	Published - 15 Jun 2024

Cite this

@inproceedings{5916e2df242c4b0b99fc4d553193ddde,

title = "Transformation of marketing and sales roles in B2B companies: Implications for higher education",

author = "Andreas Zehetner and Daniela Zehetner",

year = "2024",

month = jun,

day = "15",

language = "English",

isbn = "978-989-35728-0-1",

volume = "2",

pages = "61--65",

booktitle = "Education and new developments 2024",

publisher = "World Institute for Advanced Research and Science (WIARS)",

}

Transformation of marketing and sales roles in B2B companies: Implications for higher education. / Zehetner, Andreas; Zehetner, Daniela.
Education and new developments 2024: Proceedings of the 2024 END Conference. Vol. 2 Lisbon, Portugal: World Institute for Advanced Research and Science (WIARS), 2024. p. 61-65.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - Transformation of marketing and sales roles in B2B companies: Implications for higher education

AU - Zehetner, Andreas

AU - Zehetner, Daniela

PY - 2024/6/15

Y1 - 2024/6/15

M3 - Conference contribution

SN - 978-989-35728-0-1

VL - 2

SP - 61

EP - 65

BT - Education and new developments 2024

PB - World Institute for Advanced Research and Science (WIARS)

CY - Lisbon, Portugal

ER -