Transformation of marketing and sales roles in B2B companies: Implications for higher education

Andreas Zehetner, Daniela Zehetner

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationEducation and new developments 2024
Subtitle of host publicationProceedings of the 2024 END Conference
Place of PublicationLisbon, Portugal
PublisherWorld Institute for Advanced Research and Science (WIARS)
Pages61-65
Volume2
ISBN (Electronic)2184-1489
ISBN (Print)978-989-35728-0-1
Publication statusPublished - 15 Jun 2024

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