Original language | English |
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Title of host publication | Education and new developments 2024 |
Subtitle of host publication | Proceedings of the 2024 END Conference |
Place of Publication | Lisbon, Portugal |
Publisher | World Institute for Advanced Research and Science (WIARS) |
Pages | 61-65 |
Volume | 2 |
ISBN (Electronic) | 2184-1489 |
ISBN (Print) | 978-989-35728-0-1 |
Publication status | Published - 15 Jun 2024 |
Transformation of marketing and sales roles in B2B companies: Implications for higher education
Andreas Zehetner, Daniela Zehetner
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review