Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	German (Austria)
Title of host publication	Proceedings of the 6th EMAC Regional Conference
Publisher	European Marketing Academy
Publication status	Published - 2015
Externally published	Yes
Event	6th EMAC Regional Conference - Wirtschaftsuniversität Wien, Wien, Austria Duration: 16 Sept 2015 → 19 Sept 2015

6th EMAC Regional Conference (Event)
Weitzl, W. J. (Reviewer)
2015 → …
Activity: Publication peer-review and editorial work › Publication Peer-review

Cite this

@inproceedings{94e2e1fc3faa4080addd234c420f18f3,

title = "Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth",

author = "Weitzl, \{Wolfgang Jonas\} and Robert Zniva",

year = "2015",

language = "Deutsch ({\"O}sterreich)",

booktitle = "Proceedings of the 6th EMAC Regional Conference",

publisher = "European Marketing Academy",

note = "6th EMAC Regional Conference ; Conference date: 16-09-2015 Through 19-09-2015",

}

TY - GEN

T1 - Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth

AU - Weitzl, Wolfgang Jonas

AU - Zniva, Robert

PY - 2015

Y1 - 2015

M3 - Konferenzbeitrag

BT - Proceedings of the 6th EMAC Regional Conference

PB - European Marketing Academy

T2 - 6th EMAC Regional Conference

Y2 - 16 September 2015 through 19 September 2015

ER -