Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth

Wolfgang Jonas Weitzl, Robert Zniva

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageGerman (Austria)
Title of host publicationProceedings of the 6th EMAC Regional Conference
PublisherEuropean Marketing Academy
Publication statusPublished - 2015
Externally publishedYes
Event6th EMAC Regional Conference - Wirtschaftsuniversität Wien, Wien, Austria
Duration: 16 Sep 201519 Sep 2015

Conference

Conference6th EMAC Regional Conference
CountryAustria
CityWien
Period16.09.201519.09.2015

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