Tourism in the Metaverse: Digital Twin of a City in the Alps

Nils Gallist, Juergen Hagler

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Abstract

This demo paper explores a possible way to construct a commercially viable 3D metaverse world, utilizing field studies and discusses tests to create a vibrant, user-attractive digital twin of a touristic city. A popular Austrian downtown will be digitally reimagined and integrated into the metaverse as a foundational case study. The creation of this digital double offers substantial potential for companies aiming to establish a metaverse presence, enabling local businesses to deliver an immersive, interactive customer experience through a virtual exploration of its streets and shops. Incorporating interactive elements, such as virtual shops, info points, and collectibles where users can explore and purchase products, is vital. This approach, providing an accurate, immersive, and interactive digital replica, facilitates a compelling user journey, encourages repeat visits, and offers businesses an effective means to engage customers in a richly interactive experience.

Original languageEnglish
Title of host publicationProceedings of MUM 2023 - The 22nd International Conference on Mobile and Ubiquitous Multimedia
EditorsFlorian Michahelles, Pascal Knierim, Jonna Hakkila
PublisherAssociation for Computing Machinery
Pages562-564
Number of pages3
ISBN (Electronic)9798400709210
DOIs
Publication statusPublished - 3 Dec 2023
Event2nd International Conference on Mobile and Ubiquitous Multimedia, Proceedings of MUM 2023 - Vienna, Austria
Duration: 3 Dec 20236 Dec 2023

Publication series

NameACM International Conference Proceeding Series

Conference

Conference2nd International Conference on Mobile and Ubiquitous Multimedia, Proceedings of MUM 2023
Country/TerritoryAustria
CityVienna
Period03.12.202306.12.2023

Keywords

  • Digital Tourism
  • Digital Twin
  • Metaverse
  • Social Virtual Reality

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