To link or not to link - Which type of retailer brand should use a linked PL branding strategy?

Franziska Frese, Michael Schade, Christopher Korntner-Kanitz, Christoph Burmann, Eike Abraham

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	German (Austria)
Title of host publication	EMAC Annual Conference 2023 – University of Southern Denmark
Publication status	Published - 24 May 2023

Cite this

@inproceedings{f02ea542c933421594a7a45cca728002,

title = "To link or not to link - Which type of retailer brand should use a linked PL branding strategy?",

author = "Franziska Frese and Michael Schade and Christopher Korntner-Kanitz and Christoph Burmann and Eike Abraham",

year = "2023",

month = may,

day = "24",

language = "Deutsch ({\"O}sterreich)",

booktitle = "EMAC Annual Conference 2023 – University of Southern Denmark",

}