Thing Big: How Big Data Transforms Marketing

Pavel Strach

Thing Big: How Big Data Transforms Marketing

Pavel Strach

Research Center Steyr

Research output: Contribution to journal › Article › peer-review

Abstract

The paper deals with future challenges of big data for marketers - scientists and practitioners alike.

Original language	English
Pages (from-to)	49-50
Journal	Marketing Science & Inspiration
Volume	10
Issue number	2
Publication status	Published - Jun 2015

Keywords

Big data
marketing analysis
data analysis
marketing

Cite this

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abstract = "The paper deals with future challenges of big data for marketers - scientists and practitioners alike.",

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Thing Big: How Big Data Transforms Marketing

Abstract

Keywords

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