Thing Big: How Big Data Transforms Marketing

Pavel Strach

Research output: Contribution to journalArticlepeer-review

Abstract

The paper deals with future challenges of big data for marketers - scientists and practitioners alike.
Original languageEnglish
Pages (from-to)49-50
JournalMarketing Science & Inspiration
Volume10
Issue number2
Publication statusPublished - Jun 2015

Keywords

  • Big data
  • marketing analysis
  • data analysis
  • marketing

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