TheHiddenU: A social Nexus for privacy-assured personalisation brokerage

G. Kappel, J. Schönböck, M. Wimmer, G. Kotsis, A. Kusel, B. Pröll, W. Retschitzegger, W. Schwinger, R. R. Wagner, S. Lechner

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

5 Citations (Scopus)

Abstract

Social networks have seen enormous growth over the past few years, providing also a powerful new channel for distributing personalized services. Personalization, however, is exacerbated because social content is scattered across different social networks serving specific human needs and social networkers are particularly reluctant to share social content with service providers, if not under their full control. This paper sketches TheHiddenU, a social nexus exploiting semantic techniques for integrating, profiling and privatising social content, thereby providing the technical prerequisites for personalized brokerage, a new, sustainable business model in the Social Web.

Original languageEnglish
Title of host publicationICEIS 2010 - Proceedings of the 12th International Conference on Enterprise Information Systems
Pages158-162
Number of pages5
Publication statusPublished - 2010
Externally publishedYes
Event12th International Conference on Enterprise Information Systems, ICEIS 2010 - Funchal, Portugal
Duration: 8 Jun 201012 Jun 2010

Publication series

NameICEIS 2010 - Proceedings of the 12th International Conference on Enterprise Information Systems
Volume4 SAIC

Conference

Conference12th International Conference on Enterprise Information Systems, ICEIS 2010
CountryPortugal
CityFunchal
Period08.06.201012.06.2010

Keywords

  • Integration
  • Personalization
  • Profiles
  • Service brokerage
  • Social networks

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