The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries

Horst Treiblmaier, Larry Neale, Sandy Chong

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	24-42
Number of pages	19
Journal	International Journal of Online Marketing
Volume	1
Issue number	2
DOIs	https://doi.org/10.4018/ijom.2011040102
Publication status	Published - 19 Oct 2011

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title = "The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries",

author = "Horst Treiblmaier and Larry Neale and Sandy Chong",

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AU - Chong, Sandy

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