'The role of proactive marketing in the early phases of product innovation

Fiona Schweitzer, Oliver Gassmann

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Original languageEnglish
Title of host publicationProceedings of the Global Marketing Conference at Seoul
Publication statusPublished - 2012
Eventglobal marketing conference 2012 - Seoul, Korea, Republic of
Duration: 19 Jul 201222 Jul 2012
http://www.kamsconference.org/2012/

Conference

Conferenceglobal marketing conference 2012
CountryKorea, Republic of
CitySeoul
Period19.07.201222.07.2012
Internet address

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