'The role of proactive marketing in the early phases of product innovation

Fiona Schweitzer, Oliver Gassmann

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	Proceedings of the Global Marketing Conference at Seoul
Publication status	Published - 2012
Event	global marketing conference 2012 - Seoul, Korea, Republic of Duration: 19 Jul 2012 → 22 Jul 2012 http://www.kamsconference.org/2012/

Conference	global marketing conference 2012
Country/Territory	Korea, Republic of
City	Seoul
Period	19.07.2012 → 22.07.2012
Internet address	http://www.kamsconference.org/2012/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{bece748c2cf146eb9dba3495150b5ce2,

title = "'The role of proactive marketing in the early phases of product innovation",

author = "Fiona Schweitzer and Oliver Gassmann",

year = "2012",

language = "English",

booktitle = "Proceedings of the Global Marketing Conference at Seoul",

note = "global marketing conference 2012 ; Conference date: 19-07-2012 Through 22-07-2012",

url = "http://www.kamsconference.org/2012/",

}