The Role of Identification in Fan Behaviour – Insights for Professional Sport Clubs

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - 2024
Event	EMAC 2024: 53rd Annual Conference of the European Marketing Academy - Bucharest, Romania Duration: 28 May 2024 → 31 May 2024 https://emac2024.org/

Cite this

@conference{b45580835c63492d96cd501534f98949,

title = "The Role of Identification in Fan Behaviour {\textendash} Insights for Professional Sport Clubs",

author = "Michael Schade and Hollstein, \{Anna Sophie\} and \{von der Wense\}, Daniel and Christopher Korntner-Kanitz and Christoph Burmann",

year = "2024",

language = "English",

note = "EMAC 2024 : 53rd Annual Conference of the European Marketing Academy ; Conference date: 28-05-2024 Through 31-05-2024",

url = "https://emac2024.org/",

}