Abstract
Unlike B2C E-Commerce, the exploration of E-Commerce in the B2B domain has not been as extensive, although B2B business models are expanding, and the number of purely online transactions is steadily increasing. The following application areas highlight the potential of Artificial Intelligence (AI) in B2B commerce for enhancing efficiency and improving the customer experience. Personalization enables individual product recommendations and tailored offers. AI analyzes data to predict customer needs and provide recommendations while automating repetitive tasks such as order processing and customer support. AI-powered systems assist customers in product search and ordering, and aid in dynamic pricing to maximize revenue. This paper summarizes the existing literature through a structured literature review in the context of B2B E-Commerce.
Original language | German (Austria) |
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Number of pages | 20 |
Publication status | Published - 23 Oct 2023 |
Event | 22nd International Conference Economy & Business - Burgas, Bulgaria Duration: 20 Aug 2023 → 23 Aug 2023 Conference number: ISSN 1314-7242 https://www.sciencebg.net/en/conferences/economy-and-business/?ref=isp |
Conference
Conference | 22nd International Conference Economy & Business |
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Abbreviated title | Economy & Business |
Country/Territory | Bulgaria |
City | Burgas |
Period | 20.08.2023 → 23.08.2023 |
Internet address |