The influence of corporate webcare and brand advocates on online complaint observers

Clemens Hutzinger, Wolfgang Jonas Weitzl, Elisabeth Wolfsteiner

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 EMAC Regional Conference
PublisherEuropean Marketing Academy
Publication statusPublished - 2016
Externally publishedYes
Event7th Regional EMAC Conference - Sarajevo, Serbia
Duration: 14 Sep 201616 Sep 2016

Conference

Conference7th Regional EMAC Conference
CountrySerbia
CitySarajevo
Period14.09.201616.09.2016

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