The influence of corporate webcare and brand advocates on online complaint observers

Clemens Hutzinger, Wolfgang Jonas Weitzl, Elisabeth Wolfsteiner

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2016 EMAC Regional Conference
Publisher	European Marketing Academy
Publication status	Published - 2016
Externally published	Yes
Event	7th Regional EMAC Conference - Sarajevo, Serbia Duration: 14 Sept 2016 → 16 Sept 2016

The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers
Hutzinger, C. (Speaker), Weitzl, W. J. (Speaker) & Wolfsteiner, E. (Speaker)
15 Sept 2016
Activity: Talk or presentation › Oral presentation

Cite this

@inproceedings{35b7982e89394e3e9e9a0917d6cbef80,

title = "The influence of corporate webcare and brand advocates on online complaint observers",

author = "Clemens Hutzinger and Weitzl, {Wolfgang Jonas} and Elisabeth Wolfsteiner",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 EMAC Regional Conference",

publisher = "European Marketing Academy",

note = "7th Regional EMAC Conference ; Conference date: 14-09-2016 Through 16-09-2016",

}

TY - GEN

T1 - The influence of corporate webcare and brand advocates on online complaint observers

AU - Hutzinger, Clemens

AU - Weitzl, Wolfgang Jonas

AU - Wolfsteiner, Elisabeth

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 EMAC Regional Conference

PB - European Marketing Academy

T2 - 7th Regional EMAC Conference

Y2 - 14 September 2016 through 16 September 2016

ER -