The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

Piotr Kwiatek; Yogesh Dwivedi; Ranga Chimhundu; Valmira Osmanaj; Omar Ali; Mohammad Alryalat

The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

Piotr Kwiatek, Yogesh Dwivedi, Ranga Chimhundu, Valmira Osmanaj, Omar Ali, Mohammad Alryalat

Research Center Steyr

Research output: Contribution to journal › Article › peer-review

Abstract

Marketing is the cornerstone of an organization as it is vital to both
strategic planning and business operations. An organization’s long-run success depends on its ability to create value for its customers,
and marketing plays a crucial role in achieving this goal. This review
paper attempts to broaden the body of knowledge concerning the
impact of technological innovation on the marketing sector by presenting a systematic review along with a set of paths for future
research. A total of 93 articles from 716 articles were systematically
selected from different academic journals between 1999 and 2019.
The articles were reviewed and summarized according to the individual, organizational, and environmental impact of technological
innovation on the marketing sector. The study elaborates on different applications of advanced technologies and their impact on the
marketing sector. This will help in conceptualizing the impact of
technological innovation on the marketing sector in future studies.

Original language	English
Article number	2210661
Journal	Economic Research-Ekonomska Istrazivanja
Volume	36
Issue number	3
Publication status	Published - 25 May 2023

Keywords

technological innovation
organizational
individual
environmental
impact
marketing

Access to Document

https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2023.2210661Licence: Unspecified

Cite this

@article{233a2abd8d444428965b67a11eb15f3b,

title = "The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review",

abstract = "Marketing is the cornerstone of an organization as it is vital to bothstrategic planning and business operations. An organization{\textquoteright}s long-run success depends on its ability to create value for its customers,and marketing plays a crucial role in achieving this goal. This reviewpaper attempts to broaden the body of knowledge concerning theimpact of technological innovation on the marketing sector by presenting a systematic review along with a set of paths for futureresearch. A total of 93 articles from 716 articles were systematicallyselected from different academic journals between 1999 and 2019.The articles were reviewed and summarized according to the individual, organizational, and environmental impact of technologicalinnovation on the marketing sector. The study elaborates on different applications of advanced technologies and their impact on themarketing sector. This will help in conceptualizing the impact oftechnological innovation on the marketing sector in future studies.",

keywords = "technological innovation, organizational, individual, environmental, impact, marketing",

author = "Piotr Kwiatek and Yogesh Dwivedi and Ranga Chimhundu and Valmira Osmanaj and Omar Ali and Mohammad Alryalat",

year = "2023",

month = may,

day = "25",

language = "English",

volume = "36",

journal = "Economic Research-Ekonomska Istrazivanja",

issn = "1331-677X",

publisher = "Taylor and Francis Ltd.",

number = "3",

}

TY - JOUR

T1 - The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

AU - Kwiatek, Piotr

AU - Dwivedi, Yogesh

AU - Chimhundu, Ranga

AU - Osmanaj, Valmira

AU - Ali, Omar

AU - Alryalat, Mohammad

PY - 2023/5/25

Y1 - 2023/5/25

N2 - Marketing is the cornerstone of an organization as it is vital to bothstrategic planning and business operations. An organization’s long-run success depends on its ability to create value for its customers,and marketing plays a crucial role in achieving this goal. This reviewpaper attempts to broaden the body of knowledge concerning theimpact of technological innovation on the marketing sector by presenting a systematic review along with a set of paths for futureresearch. A total of 93 articles from 716 articles were systematicallyselected from different academic journals between 1999 and 2019.The articles were reviewed and summarized according to the individual, organizational, and environmental impact of technologicalinnovation on the marketing sector. The study elaborates on different applications of advanced technologies and their impact on themarketing sector. This will help in conceptualizing the impact oftechnological innovation on the marketing sector in future studies.

AB - Marketing is the cornerstone of an organization as it is vital to bothstrategic planning and business operations. An organization’s long-run success depends on its ability to create value for its customers,and marketing plays a crucial role in achieving this goal. This reviewpaper attempts to broaden the body of knowledge concerning theimpact of technological innovation on the marketing sector by presenting a systematic review along with a set of paths for futureresearch. A total of 93 articles from 716 articles were systematicallyselected from different academic journals between 1999 and 2019.The articles were reviewed and summarized according to the individual, organizational, and environmental impact of technologicalinnovation on the marketing sector. The study elaborates on different applications of advanced technologies and their impact on themarketing sector. This will help in conceptualizing the impact oftechnological innovation on the marketing sector in future studies.

KW - technological innovation

KW - organizational

KW - individual

KW - environmental

KW - impact

KW - marketing

M3 - Article

SN - 1331-677X

VL - 36

JO - Economic Research-Ekonomska Istrazivanja

JF - Economic Research-Ekonomska Istrazivanja

IS - 3

M1 - 2210661

ER -

The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

Abstract

Keywords

Access to Document

Fingerprint

Cite this